Archive for marketing-genius

“Choices are the hinges of destiny.” — Pythagoras

Posted in Archiabsurd, Religion with tags , , , on 08/11/2009 by Archiminister

There is a really strange phenomena that I have seen happen twice in my career but my last exposure to it was, no doubt, the most profoundly bizarre—to date—and eclipsed all previous experiences.  It goes like this: Architecture firm hires a person who claims that he is a, “Marketing Genius”.   To all observers who do not have  love-goggles nor beer-goggles on, it is very obvious that this is a ruse.

“Listen PAL, I can bring in work for yoose and yer dere firm, jus’ like I have done all over da world. In fact, I ran my own firm for many years…ya..ya….very successful firm…I am not doing it anymore you see because I made all of my money, now, I want to help yer firm prosper. Hire me and den my best friend and da skize da limit, baby! And if anyone catches on, it’s out da door for dem, baby!”

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“Habits are cobwebs at first; cables at last”–Chinese Proverb

Posted in Archiabsurd with tags , , , , , , , on 21/09/2009 by Archiminister

It is so annoying when I hear people—in the profession—speak of Architecture in the following terms, trying to explain away the issues related to the profession that are, typically, self-induced.  Many of these issues are right there in front of  them, yet, they are somehow just out of grasp.

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 “I just do not understand why other professionals do not have to deal with some of these issues?”

They sometimes make statements, such as:

1. “It is a profession, but it is not like Law or Medicine..Not as high paying…not for all the school required.”

You are correct, it is not  like Law or Medicine, BECAUSE, Lawyers and Doctors have standards that they set, Continue reading